Platform Guide
HOW BRAND JUNKY WORKS
Brand Junky is a multi-brand streetwear marketplace. Whether you're here to shop independent clothing brands, open your own storefront, or manage the platform — this guide covers everything you need to know.
FOR SHOPPERS
Brand Junky is your destination for independent streetwear. Every product on the platform comes from a real brand with a verified storefront. You shop directly from the brand — no middlemen, no knock-offs.
Discover Brands
Browse the Brand Directory to explore every storefront on the marketplace. Filter by badge, category, or search by brand name.
Shop by Category
Use the Shop page to filter products by category (Hoodies, Tees, Hats, Accessories) and sort by price, newest, or bestsellers.
Verified Brands
Look for the Verified Brand badge — it means the brand's identity and product ownership have been reviewed and confirmed by the Brand Junky team.
Trust Signals
Every product listing shows the brand's badges, pricing, available sizes, and a clear Add to Cart button. No hidden fees at the product level.
BROWSING & DISCOVERY
Visit the Shop
Go to /shop to see all products across every brand on the marketplace. Use the category tabs (All, Hoodies, Tees, Hats, Accessories) to narrow your view.
Explore Brand Storefronts
Click any brand name or visit /brands to open the Brand Directory. Each brand has its own storefront page showing their full catalog, story, and earned badges.
View a Product
Click any product card to open the detail page. You'll see the full image gallery, size options, product description, and related items from the same brand.
Filter by Badge
On the Brand Directory, use the badge filter strip to show only Verified Brands, Sustainable Brands, Top Sellers, or other badge-holding storefronts.
CART & CHECKOUT
Your cart is saved locally in your browser — items persist between sessions even without an account. The cart icon in the top navigation always shows your current item count.
Add to Cart
Select your size on the product detail page, then click Add to Cart. A confirmation appears and the cart count updates instantly.
Manage Your Cart
Open the cart at /cart to review your items. You can increase or decrease quantities, remove items, and see the running subtotal.
Free Shipping Threshold
Orders over $100 qualify for free shipping. The cart page shows a progress bar toward the free shipping threshold.
Proceed to Checkout
Click the Checkout button to complete your purchase. Stripe-powered payment processing handles all transactions securely.
FOR VENDORS
Brand Junky gives independent clothing brands a professional, fully-featured storefront inside a curated marketplace — without the overhead of building and maintaining your own e-commerce site. Open your store, list your products, and reach customers who are already here to shop streetwear.
Fast Onboarding
Register your brand, set up your storefront, and list your first product in minutes. No technical knowledge required.
Customizable Storefront
Upload your logo and banner, set your brand colors, write your story, and add social links — all from the Vendor Dashboard.
Sales Analytics
Track your orders, revenue, and product performance from the Analytics tab in your dashboard. Growth and Premium plans unlock deeper insights.
Promotional Placement
Premium vendors can apply for featured placement on the homepage, category pages, and brand directory — driving more traffic to their storefront.
Register Your Brand
Visit /sell and click 'Open Your Store'. Fill in your brand name, slug (your storefront URL), category, and a short description.
Choose a Plan
Select Starter (free), Growth ($29/mo), or Premium ($79/mo). You can start free and upgrade at any time from your dashboard.
Customize Your Storefront
Upload your logo, banner image, and brand colors. Write your brand story and add links to your social media profiles.
List Your Products
Add products with images, descriptions, pricing, sizes, and category tags. Your plan determines how many products you can list.
Get Verified
Apply for the Verified Brand badge from the Badges tab in your dashboard. Submit your business registration or trademark documents for review.
Manage Orders
View and manage incoming orders from the Orders tab. Track fulfillment status and customer details all in one place.
SUBSCRIPTION PLANS
Every vendor starts on the free Starter plan. Upgrade to Growth or Premium to unlock more product listings, lower transaction fees, advanced analytics, and promotional opportunities.
Starter
FREE
8% transaction fee
- Up to 10 product listings
- Basic storefront customization
- Basic sales analytics
- Community support
- No custom domain
- No featured placement
Growth
$29/mo
4% transaction fee
- Up to 50 product listings
- Full storefront customization
- Advanced analytics
- Priority email support
- Custom domain support
- No homepage placement
Premium
$79/mo
2% transaction fee
- Unlimited product listings
- White-label storefront
- Full analytics suite
- Dedicated account manager
- Custom domain + integrations
- Homepage & category placement
| Feature | Starter | Growth | Premium |
|---|---|---|---|
| Monthly fee | Free | $29/mo | $79/mo |
| Transaction fee | 8% | 4% | 2% |
| Product listings | 10 | 50 | Unlimited |
| Storefront customization | Basic | Full | White-label |
| Analytics | Basic | Advanced | Full suite |
| Support | Community | Priority email | Dedicated manager |
| Badge applications | |||
| Custom domain | — | ||
| Advanced integrations | — | — | |
| Featured placement | — | — | |
| Homepage visibility | — | — |
YOUR STOREFRONT
Every vendor gets a dedicated storefront page at brandjunky.com/brands/your-slug. This is your brand's home on the marketplace — fully customizable and publicly accessible to all shoppers.
Public Storefront URL
Your storefront is live at /brands/your-slug. Share this link anywhere — social media, business cards, email signatures.
Brand Identity
Upload your logo, set a banner image, choose your brand accent color, and write your brand story. Your storefront reflects your identity.
Product Catalog
All your listed products appear on your storefront, organized by category. Shoppers can browse your full catalog without leaving your page.
Badge Display
Earned badges appear prominently near your brand logo on your storefront, signaling trust and quality to every visitor.
VENDOR DASHBOARD
The Vendor Dashboard at /vendor/dashboard is your command center. Manage everything about your brand from one place.
Overview Tab
See your current plan, usage metrics (products listed vs. your plan limit, total orders, total revenue), and any locked premium features with upgrade prompts.
Products Tab
Add, edit, and remove product listings. Each product supports images, descriptions, pricing, sizes, categories, and stock status. Your plan's product limit is enforced here.
Orders Tab
View all incoming orders with customer details, item breakdown, order total, and fulfillment status. Update order status as you process and ship.
Storefront Tab
Customize your public storefront: upload logo and banner, set your brand accent color, write your about section, and add social media links.
Badges Tab
View your earned badges, apply for new ones, upload verification documents, and track the status of pending applications.
Settings Tab
Manage your account details, notification preferences, and subscription plan. Upgrade or downgrade your plan from this tab.
BADGE SYSTEM
Badges are trust signals displayed on brand cards, storefront pages, and product listings. They tell shoppers at a glance what makes a brand special — and they help verified brands stand out in the marketplace.
Brand identity and ownership reviewed and confirmed by the Brand Junky team. Requires business registration or trademark documentation.
How to get it: Apply from your dashboard Badges tab. Submit documents for admin review.
All products are original designs created in-house. No reselling or drop-shipping.
How to get it: Apply from your dashboard. Submit design process documentation or manufacturing agreements.
Automatically awarded to brands in the top 5% of monthly sales volume with a customer satisfaction rating above 4.5/5.
How to get it: Auto-awarded. No application needed — maintain strong sales and ratings.
Awarded to brands within their first 60 days on the platform. Helps new storefronts get visibility.
How to get it: Auto-awarded on approval. Expires after 60 days.
Uses sustainable materials, ethical manufacturing, or certified eco-friendly production practices.
How to get it: Apply from your dashboard. Submit sustainability certification (GOTS, Fair Trade, B Corp, or equivalent).
Manually assigned to brands that joined during the platform launch period. A permanent mark of early community membership.
How to get it: Manually assigned by Brand Junky admins. Not available for new applications.
Auto-awarded to Premium plan brands with 6+ months of active selling and no policy violations.
How to get it: Auto-awarded. Upgrade to Premium and maintain good standing.
Badge Application Process
Open Your Dashboard
Go to /vendor/dashboard and click the Badges tab.
Choose a Badge
Browse available badges and click Apply on any badge you're eligible for.
Submit Documentation
For badges that require documents, upload your files (PDF, JPG, PNG) directly from the application form.
Wait for Review
The Brand Junky admin team reviews applications within 3–5 business days. You'll see the status update in your dashboard.
Badge Awarded
Once approved, your badge appears on your storefront, brand card, and product listings immediately.
ADMIN TOOLS
The Admin Dashboard at /admin is accessible to users with the admin role. It provides full control over the marketplace — vendors, products, badges, and featured placements.
Vendor Management
Review pending vendor applications, approve or suspend storefronts, and manage vendor subscription plans from the Vendors tab.
Badge Moderation
Review badge applications, approve or reject with notes, manually assign badges to vendors, and revoke badges for policy violations.
Featured Placements
Control which brands and products appear in featured positions on the homepage, category pages, and brand directory.
Platform Analytics
View platform-wide metrics: total vendors, active subscriptions, total products, orders, revenue, and plan distribution.
HOW TO APPROVE A VENDOR
When a brand submits a storefront application via the /sell page, their account is created with a pending status. No products are visible to shoppers until the admin approves the storefront. Follow these steps to review and approve:
Navigate to the Admin Dashboard
Go to /admin in your browser. You must be logged in with an account that has the admin role. If you see a 403 error, your account role needs to be updated to 'admin' in the database.
Open the Vendors Tab
Click the 'Vendors' tab at the top of the Admin Dashboard. You will see a table listing all registered vendor accounts with their current status: Pending, Approved, or Suspended.
Locate the Pending Application
Filter the vendor list by status 'Pending' to surface new applications. Review the brand name, contact email, and registration date. Click the vendor row to expand their details if available.
Review the Storefront Details
Verify the brand name is appropriate and does not conflict with existing storefronts. Check that the vendor's email is valid. You can visit their storefront preview at /brands/[slug] to see how it will appear to shoppers.
Approve or Reject
Click the green 'Approve' button to activate the storefront. The vendor will immediately be able to list products and their storefront will appear in the Brand Directory. To reject, click 'Suspend' — the vendor can reapply after addressing any issues.
Notify the Vendor (Optional)
Use the platform notification system or contact the vendor directly via their registered email to confirm approval. Approved vendors can log in to their Vendor Dashboard and begin adding products immediately.
Vendor Status Reference
Application submitted. Storefront hidden from shoppers. Vendor cannot list products.
Storefront is live. Vendor can list products, receive orders, and apply for badges.
Storefront hidden. Products unlisted. Vendor retains their account but cannot transact.
HOW TO ASSIGN A BADGE
Badges can be assigned in two ways: manually by an admin (for any badge type at any time), or automatically by the platform (for Top Seller, New Arrival, and Premium Partner). Manual assignment is done from the Badges tab of the Admin Dashboard.
Manual Assignment
Open the Admin Dashboard Badges Tab
Navigate to /admin and click the 'Badges' tab. You will see two sub-sections: 'Pending Applications' (vendor-submitted requests awaiting review) and 'Manual Assignment' (direct admin-controlled assignment).
Select the Vendor
In the Manual Assignment panel, use the vendor search or dropdown to find the brand you want to badge. Type the brand name or scroll the list. Only approved vendors are eligible for badge assignment.
Choose the Badge Type
Select the badge from the dropdown: Verified Brand, Original Design, Sustainable Brand, Top Seller, New Arrival, Founding Member, or Premium Partner. Each badge has a distinct icon and color that will appear on the vendor's storefront and brand card.
Add an Admin Note (Optional)
Enter an internal note explaining the reason for assignment. This note is visible only to admins and is stored in the badge record for audit purposes. It does not appear on the vendor's storefront.
Confirm Assignment
Click 'Assign Badge'. The badge will immediately appear on the vendor's storefront hero, brand card in the directory, and any product listings associated with that vendor. The vendor can view their earned badges in the Badges tab of their Vendor Dashboard.
Reviewing Vendor Badge Applications
Check the Pending Applications Queue
In the Admin Dashboard Badges tab, the 'Pending Applications' panel lists all vendor-submitted badge requests sorted by submission date (oldest first). Each row shows the vendor name, requested badge, submission date, and any documents or notes the vendor provided.
Review Supporting Documents
Click the application row to expand it. Review any documents the vendor uploaded (e.g. trademark certificates for Verified Brand, sustainability certifications for Sustainable Brand). Open linked documents in a new tab to verify authenticity.
Approve or Reject
Click 'Approve' to grant the badge — it is immediately added to the vendor's profile. Click 'Reject' to decline. When rejecting, enter a reviewer note explaining the reason (e.g. 'Trademark certificate not legible — please resubmit a clearer scan'). The vendor will see this note in their dashboard.
Revoking a Badge
To revoke a previously granted badge, find the vendor in the Vendors tab, open their badge list, and click 'Revoke' next to the badge. Enter a reason for the revocation. The badge is removed from their storefront immediately. Use revocation for policy violations or expired certifications.
Badge Eligibility Quick Reference
Verified Brand
Manual
Vendor submits trademark registration or brand certificate. Admin verifies document authenticity.
Original Design
Manual
Vendor demonstrates all products are original designs (not resale). Portfolio or lookbook review recommended.
Sustainable Brand
Manual
Vendor provides third-party sustainability certification or detailed sourcing documentation.
Top Seller
Auto / Manual
Auto-awarded when vendor reaches platform sales threshold. Can also be manually assigned by admin.
New Arrival
Auto
Automatically assigned to vendors within their first 60 days on the platform. Expires automatically.
Founding Member
Manual
Permanently assigned to vendors who joined during the platform launch period. Admin discretion.
Premium Partner
Auto / Manual
Auto-awarded to active Premium plan subscribers. Can be manually assigned for strategic partners.
QUICK FAQ
Do I need an account to shop?
No. You can browse and add items to your cart without an account. Your cart is saved in your browser. An account is required to complete checkout and track orders.
How do I open a storefront?
Visit /sell and click 'Open Your Store'. Complete the registration form with your brand name and details. Your storefront will be reviewed and approved by the admin team before going live.
Can I switch plans after signing up?
Yes. You can upgrade or downgrade your subscription plan at any time from the Settings tab in your Vendor Dashboard. Changes take effect on your next billing cycle.
How long does badge review take?
Badge applications are reviewed within 3–5 business days. You'll see the status update in your Badges tab. Auto-awarded badges (Top Seller, New Arrival, Premium Partner) are assigned automatically.
What is the transaction fee?
Brand Junky charges a transaction fee on each sale: 8% on Starter, 4% on Growth, and 2% on Premium. This fee covers payment processing, platform infrastructure, and marketplace services.
Can I use my own domain for my storefront?
Custom domain support is available on Growth and Premium plans. Configure your domain from the Settings tab in your Vendor Dashboard.
READY TO GET STARTED?
Shop independent streetwear brands or open your own storefront today.